Publication Date

2008-08-05

Availability

Open access

Degree Type

Dissertation

Degree Name

Doctor of Philosophy (PHD)

Department

Communication Studies (Communication)

Date of Defense

2008-03-06

First Committee Member

Lynn M. Zoch - Committee Chair

Second Committee Member

Robert S. Hosmon - Committee Member

Third Committee Member

Donn J. Tilson - Committee Member

Fourth Committee Member

Diane M. Millette - Committee Member

Abstract

Understanding the relationship between public relations practitioners and journalists is of paramount importance to practicing effective media relations. This study explores that relationship using depth interviews and a survey to gauge perceptions of the relationship for both journalists and public relations practitioners in the state of Florida. It concludes that there has been little change in the relationship between public relations practitioners and journalists over the past 17 years, and offers suggestions as to why that is the case.

Keywords

Management; Survey; Triangulation

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