Doctor of Philosophy (PHD)
Communication Studies (Communication)
Date of Defense
First Committee Member
Lynn M. Zoch - Committee Chair
Second Committee Member
Robert S. Hosmon - Committee Member
Third Committee Member
Donn J. Tilson - Committee Member
Fourth Committee Member
Diane M. Millette - Committee Member
Understanding the relationship between public relations practitioners and journalists is of paramount importance to practicing effective media relations. This study explores that relationship using depth interviews and a survey to gauge perceptions of the relationship for both journalists and public relations practitioners in the state of Florida. It concludes that there has been little change in the relationship between public relations practitioners and journalists over the past 17 years, and offers suggestions as to why that is the case.
Management; Survey; Triangulation
Supa, Dustin W., "Maximizing Media Relations Through a Better Understanding of the Public Relations - Journalist Relationship" (2008). Open Access Dissertations. Paper 144.