Publication Date
2008-08-05
Availability
Open access
Degree Type
Dissertation
Degree Name
Doctor of Philosophy (PHD)
Department
Communication Studies (Communication)
Date of Defense
2008-03-06
First Committee Member
Lynn M. Zoch - Committee Chair
Second Committee Member
Robert S. Hosmon - Committee Member
Third Committee Member
Donn J. Tilson - Committee Member
Fourth Committee Member
Diane M. Millette - Committee Member
Abstract
Understanding the relationship between public relations practitioners and journalists is of paramount importance to practicing effective media relations. This study explores that relationship using depth interviews and a survey to gauge perceptions of the relationship for both journalists and public relations practitioners in the state of Florida. It concludes that there has been little change in the relationship between public relations practitioners and journalists over the past 17 years, and offers suggestions as to why that is the case.
Keywords
Management; Survey; Triangulation
Recommended Citation
Supa, Dustin W., "Maximizing Media Relations Through a Better Understanding of the Public Relations - Journalist Relationship" (2008). Open Access Dissertations. 144.
http://scholarlyrepository.miami.edu/oa_dissertations/144