Publication Date

2016-07-28

Availability

Embargoed

Embargo Period

2018-07-28

Degree Type

Dissertation

Degree Name

Doctor of Philosophy (PHD)

Department

Communication Studies (Communication)

Date of Defense

2016-06-23

First Committee Member

Christina Lane

Second Committee Member

Samuel A. Terilli

Third Committee Member

Jyotika Ramaprasad

Fourth Committee Member

William R. Silverman

Abstract

Reality television cultural and media narratives were used and marketed in the 2016 United States Electoral Campaign to reach and incite audiences and media consumers. Film analysis, television analysis, culture studies, rhetorical analysis, multi cultural discourse analysis, and social factor analysis were used as methods to contextualize, explain and juxtapose reality television media discourse as political marketing for audiences. Factual entertainment and reality television are historized to explain the current political environment and how it relates to the media atmosphere of television, social media and analyzing audiences. It is concluded that neoliberal narratives have led to the current media landscape. Topics related to the future of journalism, politics and mass culture are explored for future research.

Keywords

reality television; political communication, political marketing, cultural studies, media studies

Available for download on Saturday, July 28, 2018

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