Publication Date
2016-07-28
Availability
Embargoed
Embargo Period
2018-07-28
Degree Type
Dissertation
Degree Name
Doctor of Philosophy (PHD)
Department
Communication Studies (Communication)
Date of Defense
2016-06-23
First Committee Member
Christina Lane
Second Committee Member
Samuel A. Terilli
Third Committee Member
Jyotika Ramaprasad
Fourth Committee Member
William R. Silverman
Abstract
Reality television cultural and media narratives were used and marketed in the 2016 United States Electoral Campaign to reach and incite audiences and media consumers. Film analysis, television analysis, culture studies, rhetorical analysis, multi cultural discourse analysis, and social factor analysis were used as methods to contextualize, explain and juxtapose reality television media discourse as political marketing for audiences. Factual entertainment and reality television are historized to explain the current political environment and how it relates to the media atmosphere of television, social media and analyzing audiences. It is concluded that neoliberal narratives have led to the current media landscape. Topics related to the future of journalism, politics and mass culture are explored for future research.
Keywords
reality television; political communication, political marketing, cultural studies, media studies
Recommended Citation
Febus, Ramon, "Using Reality Television and Media Narratives as Political Commodities to Sell Audiences on the 2016 United States Electoral Campaign" (2016). Open Access Dissertations. 1709.
http://scholarlyrepository.miami.edu/oa_dissertations/1709