Corporate intermedia agenda-setting power: Impression management use of pro forma earnings and tone

Date of Award




Degree Name

Doctor of Philosophy (Ph.D.)

First Committee Member

Don W. Stacks, Committee Chair


Corporate earnings press releases provide companies a means to present their quarterly financial information and perhaps influence perceptions of stakeholders. This study explored the use of pro forma emphasis and affective attributes on corporate disclosure in earnings releases compared to the local and national newspaper coverage of those earnings. Intermedia agenda-setting effects were identified using an analysis of 207 companies. These effects were used to explore the relationship between the corporate and media agendas and reputation. The findings indicate that the tone in corporate earnings releases combined with the length of local and national coverage had the best relationship with reputation.


Business Administration, Marketing; Mass Communications

Link to Full Text