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Sammi Yu Tang
Pricing strategy has attracted great interest among researchers due to its wide application in real world application and in academics. And very often, pricing strategy used along with other strategies such as branding, sales effort, and product information revelation. In this dissertation, we investigate different pricing strategies combined with other important non-price strategies. More specifically, we study how an incumbent firm can adopt different pricing and branding strategies to compete with a capacitated entrant. We also study the interaction between a single retailer and a single manufacturer in different service channels where they both can provide pre-sales effort to increase demand and to reduce the number of consumers coming back for after-sales support. In addition, we discuss the impact of information provision on two firms’ price strategies in a model of simultaneous price competition.
Game theory; Entry deterrence; Channel design; Information provision
Wang, Huaqing, "Essays on Price Competition and Strategies: Market Entry with Capacity Allocation, Channel Design and Information Provision." (2014). Open Access Dissertations. 1339.