Doctor of Philosophy (PHD)
Communication Studies (Communication)
Date of Defense
First Committee Member
Second Committee Member
Samuel A. Terilli
Third Committee Member
Fourth Committee Member
William R. Silverman
Reality television cultural and media narratives were used and marketed in the 2016 United States Electoral Campaign to reach and incite audiences and media consumers. Film analysis, television analysis, culture studies, rhetorical analysis, multi cultural discourse analysis, and social factor analysis were used as methods to contextualize, explain and juxtapose reality television media discourse as political marketing for audiences. Factual entertainment and reality television are historized to explain the current political environment and how it relates to the media atmosphere of television, social media and analyzing audiences. It is concluded that neoliberal narratives have led to the current media landscape. Topics related to the future of journalism, politics and mass culture are explored for future research.
reality television; political communication, political marketing, cultural studies, media studies
Febus, Ramon, "Using Reality Television and Media Narratives as Political Commodities to Sell Audiences on the 2016 United States Electoral Campaign" (2016). Open Access Dissertations. 1709.
Available for download on Saturday, July 28, 2018