Master of Arts (MA)
Motion Pictures (Communication)
Date of Defense
First Committee Member
Dr. Christina Lane - Committee Chair
Second Committee Member
Dr. William Rothman - Committee Member
Third Committee Member
Dr. Robert Casillo - Committee Member
NBC?s situation comedy The Office reflects on the nature of workplace management in the 21st century. The show critiques a corporation that values conformity over individuality, while implying that promoting ?creative? employees to upper management is not credible alternative. The Office does this by focusing on Michael Scott (played by Steve Carell), a character whose unique creative working style makes him a great salesman but a poor manager. Michael?s character stands in contrast to Ryan Howard (played by B.J. Novak), who differs from Michael both in his approach to business and his success at it. The Office implies that creativity is a valuable asset for non-managerial workers, but creative management can be problematic. As workplaces continue to evolve, it is imperative to explore how creativity and bureaucracy co-exist. It may be unrealistic to expect creativity to saturate all aspects of professional life, but striking a balance between creativity and organization might be paramount in assuring job satisfaction and productivity for future generations of employees.
Rise Of The Creative Class; The Organization Man; Television Studies; Sitcom; NBC; Steve Carell; Richard Florida; William Whyte
Craft, Kevin Ralph, "Representing Work: What The Office Teaches us about Creativity and the Organization" (2008). Open Access Theses. 130.