The Isabela Oceanographic Institute (IOI) on Isabela Island in the Galapagos is a non-profit educational facility established within the Puetio Villamil community to help address the need for socio-economic stimulation. IOI enhances social well-being within the community by cultivating conservation through education. By providing services that the community needs to handle income fluctuations from fisheries booms, IOI aims to facilitate the local dreams for small-scale tourism ventures (Meltzoff, 2012). IOI’s effects directly aid the development of Puerto Villamil, however, to operate within this community, IOI relies solely upon funding through UM’s study abroad program, UGalapagos. To be more resilient in the event of a study abroad program cancellation, IOI needs to diversify its funding sources. In order to achieve this goal, an eight month online outreach campaign and complete organization re-branding was launched. Defining IOI’s brand consisted of changing the organization’s name to the Intercultural Outreach Initiative, creating a new website, increasing social media activities, and preparing to launch online fundraising to a new virtual following. Increased online exposure has helped boost IOI’s visibility and will provide additional support for conservation efforts by allowing international donors to fund local projects directly.
Beggs, Christine, "Expanding outreach for the Isabela Oceanographic Institute, Isabela Island, Galapagos." (2013). Internship Reports (Restricted). 164.
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